The packaging for the Eyefi Mobi doesn’t really have to much going on. You are basically getting two pieces of thick paper with plastic in between holding the SD card. The card is visible on the front inside of a photo of the water. Up to is the Eyefi branding and down at the bottom they explain what the Eyefi does with a photo of a camera with the WiFi icon and then a laptop, phone, and tablet all showing the same photo that is on the camera. On the back they talk a little more about the card and mobile apps as well as the Eyefi Cloud Service. It took me a minute to figure out how to get into the packaging but I was glad I took the time when I found the cut line in a very specific spot. Basically in the bottom half there is a plastic membership card with the setup information and then above it is the SD card, you have to cut in between to get to that card.