REDWOOD CITY, Calif., November 17, 2009 – The Sims are off on an adventure of a lifetime! The EA Play Label of Electronic Arts Inc. (NASDAQ: ERTS) today announced that The Sims™ 3 World Adventures Expansion Pack*, the first expansion pack to the best-selling PC game of calendar 2009**, The Sims 3, is available at retail nationwide and for digital download today for the PC and Mac. The game will be in stores worldwide in 60 countries and in 22 languages this week.

“The Sims 3 World Adventures is the most robust expansion pack in the history of The Sims franchise,” said Scott Evans, General Manager of The Sims at EA. “Players can take their Sims to three new real-world inspired locations in Egypt, France, and China where they will embark on exciting adventures, master new skills, and discover exotic objects and treasures to collect. In addition, the enhanced building and customization features will allow players to express their creativity in exciting new ways. We’re looking forward to seeing what players create and the new stories, content, and movies they’ll share online.”

ts3worldadventures_exploringegypt_LANOCThe Sims have itchy feet and are looking for adventure far from Sunset Valley. Players travel with their Sims to three real-world inspired locations in Egypt, France, and China. They can search for treasure in ancient tombs in Al Simhara, Egypt, fill the sky with fireworks purchased from locals in Shang Simla, China and master the art of nectar-making in Champs Les Sims, France. Players can accept challenges, chase down new personal opportunities, and meet locals who will share their culture and style. Along the way, they can capture the funny, scary and exciting moments while using the brand new photography skill. Once they have completed their quests, players can bring their treasures home with them to reminisce and share with other Sims. Additionally, players will get exclusive, extra game content when they register their copy of the PC/Mac version of the game online. They will receive the Explorer’s Loot Set which includes exotic Egyptian furniture, Chinese décor, and more as well as 1,000 SimPoints*** to be used in The Sims 3 Store to customize their game with additional in-game items.

The Sims fans around the world will be rockin’ out to new Simlish music in The Sims 3 World Adventures. Over a dozen artists lent their Simlish voice stylings to the game including GRAMMY Award-winners Nelly Furtado and LeAnn Rimes, plus hot rising stars Matt + Kim, Fefe Dobson, Pixie Lott, Natalie Portman’s Shaved Head, Katie Melua, Esmee Denters, Young Punx!, Evan Taubenfeld, Madina Lake, and more.

The Sims 3 World Adventures will also be available for feature phones, the iPhone and iPod touch in early 2010 from EA Mobile. These versions do not require a base game to play and will have customized mobile gameplay features. For information on carrier availability and pricing for all EA Mobile games, please visit www.eamobile.com.

The Sims 3 World Adventures for PC/Mac is rated PEGI 12 and is available at retail and online through digital distribution at http://eastore.ea.com/. For those who haven’t already purchased The Sims 3 or need a good gift idea for friends or family, a special limited Holiday Collector’s Edition will also be available on November 17, 2009. The special edition will feature content from the original The Sims 3 Collector’s Edition along with new holiday content. For more information on The Sims 3 or The Sims 3 World Adventures, go to www.thesims3.com.
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