There was very little room to move at the Samsung Press Conference Wednesday afternoon, as David Steel took the stage to announce the new corporate mission statement of Samsung: "Inspire the world. Create the world." He goes on: "It's a vision of a world where anything is possible." Steel continued to reveal that their investment in LED TVs, which were expected to sell poorly only a year ago, we're prospering well. He went on to say that Samsung was also now the number one brand for mobile phones in the US market. Despite the current economy, Steel said that Samsung is optomistic about the electronics industry, and believes that those who not only survive but excel will be strong and innovative, targeting to increase sales from $110 billion to $400 billion in 2020. Eco-management was also detailed, revealing that Samsung now chose supplies, manufacturing, consumers, disposal, and others that were environmentally friendly, and their entire trip in Vegas was carbon friendly.

Samsung outlined three focus points: product innovation, applications, and connectivity. Exciting customers, developing multi-platfrom and useful apps, and connecting devices and people to work together we're top concerns. Tim Baxter, President of Samsung Electronic of America, took the stage next. Applications was the first topic, tieing them together with TV. On the phone however, applications and widgets are available for download. An App store was announced, allowing users to download applications for all three of phone, TV, and Blu-Ray players, accesible even through the TV using the remote. Free applications will release in the Spring, and premium in the Summer. One of the more significant announcements was that the application development tools for Samsung would be open for everyone. "If you thought it was fun building an app for a phone screen, I have a 55-inch LED screen that I'd love to share with you."

3-D telelvisions are a recurring theme this year at CES, and Samsung has not left themselves out of the trend. However, what quickly has set them apart was the unveiling of the ultra thin 9000 3-D LED TV, 0.3" wide, which is the width of a pencil. Two other models of 3-D televisions were also revealed, as well as a new line of LCD. To continue with the 3_D experience, a partnership between Samsung, Dreamworks Animation, and Technicolor was announced, bringing 3-D Blu-Ray discs to the home theater platform.

Also notable was Samsung's new MP3, the Samsung IceTouch, featuring a 2" transparent touch screen so that selecting options by touch can be done from the back of the device, eliminating the finger blocking the front screen when manuevering meuns and operations. Plansto build upon the dual-view camera revealed lasat year were also revealed, as well as Samsung's new line of eReader productes.

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Author Bio

Author: Lersar

Contributing Editor / Event Staff

Adam is a big proponent of LAN parties, esports and speed-running, and helps organize our semi-annual LAN events. He has covered hardware and software reviews of a wide variety, but most content these days come from event coverage, such as other LAN parties.