Fremont, CA, (February 29, 2024) — ASUS Republic of Gamers (ROG) today launches the ROG Phone 8 series, marking the start of a journey that redefines the landscape of mobile gaming.
In the biggest redesign in its history, the ROG Phone 8 series has evolved from its gaming-centric origins into a futuristic and premium device, with a slimmer, lighter body, and thinner bezels that make it an ideal lifestyle phone for gamers. Designed to cater to gamers, streamers, content creators and beyond, it is conceived as an all-in-one solution that distinguishes itself with gaming-friendly features that also combines with unparalleled AI-driven capabilities, premium aesthetics, and everyday usability. This reimagined smartphone series surpasses conventional standards, offering cutting-edge technology, innovative design, and a commitment to delivering an exceptional user experience.

Beyond gaming

The ROG Phone 8 series has been reimaged, preserving the console-like gaming experience with the inclusion of built-in Air Trigger controls while expanding its appeal to individuals in search of a versatile device. The new design is up to 15% thinner than the previous generation, without sacrificing performance. The emphasis on premium design and durability ensures that these devices are not just phones; they are statements of sophistication and power. Speaking of power, it boasts an extensive battery life featuring a massive 5500mAh battery, where users can enjoy uninterrupted gaming for up to two days. In addition to offering premium design and ultimate performance, the ROG Phone 8 series is an IP68-compliant gaming smartphone, built to resist dust and water ingress for worry-free use in any environment.

Unbridled performance
At the core of the ROG Phone 8 series lies the potent Snapdragon® 8 Gen 3 Mobile Platform, supported by 8533 Mbps LPDDR5X RAM and UFS 4.0 storage for unmatched performance. This platform delivers 25% better GPU performance and 25% improved power efficiency. Equipped with Snapdragon Elite Gaming™ features, it offers desktop-level performance, elevated graphics, and lightning-fast speeds on the ROG Phone 8. Snapdragon 8 Gen 3 is the first mobile platform to support and showcase optimized Unreal Engine 5 Lumen running on mobile. With hardware accelerated ray-tracing, Snapdragon Elite Gaming enhances mobile lighting effects, allowing multi-source lighting, shadows, and reflections, creating stunning in-game realism.

To prevent overheating during extended gaming sessions, the revolutionary Rapid-Cooling Conductor design — part of the advanced GameCool 8 thermal design — efficiently channels heat from the device’s center to its back cover. The AeroActive Cooler X clip-on cooler is now 29% smaller but offers 1.2X higher thermal efficiency, reducing the back cover temperature by up to 36°C.

Ultra-bright display

The ROG Phone 8 Pro series features a brand-new 6.78” flexible AMOLED (Samsung E6) panel with adaptive refresh rates using LTPO technology. It adjusts from 1‑120Hz depending on the current tasks to save power, while users can also choose up to a 165Hz refresh rate for smooth gaming. With a touch sampling rate that can reach up to 720Hz and a peak brightness of 2500 nits, it ensures instant response and visibility even in sunlight. The superb visuals are tuned in collaboration with leading visual-processing company Pixelworks® for world-beating color accuracy.

Pro-level AI cameras

The ROG Phone 8 series presents gamers and creators with an advanced tri-camera system, delivering a wide range of photographic possibilities enhanced by AI features, including:

  • The AI Object Sense function, which segments the image into various components – like sky, sea, and sand – and then adjusts the contrast and saturation separately for each segment, creating vivid yet realistic visuals.
  • Light Trail Mode utilizes AI-driven multi-frame image stacking to produce stunning long-exposure handheld shots.
  • Semantic Search in Gallery App enables natural language for photo search. For instance, you can say “Display my sunset photos taken in Tokyo” and the system will locate the most relevant matches for you.
  • OZO Audio technology allows users to eliminate wind noise for clear outdoor recordings or capture immersive 3D Surround spatial audio.
  • Quick Shot swiftly seizes the moment with a double press on the volume key: the camera instantly takes three photos, ensuring you never miss any crucial moments.

Additionally, the main camera features a 50 MP Sony image sensor for clear images, with a 24 mm wide-angle lens for street snaps, and a 2X zoom mode that transforms it into a versatile 50 mm prime lens – ideal for portrait and food photography. The 6-Axis Hybrid Gimbal Stabilizer 3.0 ensures even smoother videos and shake-free photos, supporting both standard and portrait modes for low-light photography. Video stability is assured with hardware anti-shake OIS and an upgraded EIS software algorithm that uses gyroscopic data to detect movement. This dynamic adjustment of the field of view ensures videos remain steady.

For the first time, the ROG Phone 8 series includes a 3X telephoto lens for capturing distant objects. The lens is equipped with built-in OIS and delivers crisp and sharp results, even in low-light conditions with Night Photography mode. ASUS HyperClarity technology maintains photo detail using unprocessed (RAW) files, providing clearer images up to 30X zoom. During video shooting, the telephoto camera employs adaptive EIS to produce stable results with up to a 10X zoom. The 13 MP ultrawide camera has a free-form lens and cutting-edge algorithms to reduce lens distortion, resulting in stunning yet natural images.

The front 32 MP ultrawide selfie camera has a field of view (FoV) that's been increased from 73° to 90° to make it perfect for group selfies. The lens has an RGBW sensor that ensures images are clean with less noise, even in low light.

AI-enhanced features

Four gaming-friendly AI features in the ROG Phone 8 series elevate the gaming experience to a new level. With Background Mode, X Capture, AI Grabber, and X Sense, gamers can seamlessly shift games to the background, capture key moments, and receive tips and assistance. AI Grabber can now extract texts directly from games using Machine-Learning Recognition technology, and X Capture, and X Sense 2.0 now support additional top games with AI Pattern Recognition technology.

Other AI-powered features include AI Wallpaper[i], which can create amazing-looking wallpapers using Stable Diffusion technology, and AI noise-cancelation technology, which supports bidirectional noise cancelation for crystal-clear sound in voice calls, video calls, and in-game communications [ii].

AniMe Vision


The new ROG Phone 8 series includes unique customizable elements, including the Aura RGB Lighting logo (ROG Phone 8) and Anime Vision Mini-LED display (ROG Phone 8 Pro), that allow owners to express their individuality and creativity. AniMe Vision is a 341-element display that can display preset or user-created animations. Users can also unlock secret animations by touching their phone back-to-back with another ROG Phone 8 Pro.

The ASUS ROG Phone 8 series is now available starting at MSRP $1099.99 to $1499.99 at Abt Electronics, Amazon (By Mobile Advance), Asus eShop, and Newegg.

Those who pre-order are eligible for an early bird promotional offer that is valid until 3/24 while supplies last. Please refer to the chart below, or contact your local ASUS representative for further information. 

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